Paradice Investment Management
Visual Identity
Paradice is a boutique investment manager based in Sydney with approximately $18billion AUM and a strong and established reputation in the Institutional asset management industry.
Paradice is a boutique investment manager based in Sydney with approximately $18billion AUM and a strong and established reputation in the Institutional asset management industry.
A need was identified to refresh its brand identity to grow awareness and FUM in the wholesale / retail space. A refined logo was developed along with a refreshed colour palette and overhaul of its imagery suite. This incorporated iconic Australian cityscapes at brand-level, natural Australian landscapes at fund-level and native Australian wildlife for campaign executions. A set of brand guidelines was created and the updated brand was applied across the corporate website, fund material, sales presentations and corporate collateral.
A need was identified to refresh its brand identity to grow awareness and FUM in the wholesale / retail space. A refined logo was developed along with a refreshed colour palette and overhaul of its imagery suite. This incorporated iconic Australian cityscapes at brand-level, natural Australian landscapes at fund-level and native Australian wildlife for campaign executions. A set of brand guidelines was created and the updated brand was applied across the corporate website, fund material, sales presentations and corporate collateral.
