Allianz Retire+
Brand Identity & Awareness Campaign
Allianz Retire+, the retirement arm of the global insurance brand Allianz, required a new brand identity and advertising campaign messaging.
Allianz Retire+, the retirement arm of the global insurance brand Allianz, required a new brand identity and advertising campaign messaging.
A bold typographical treatment was developed that focused on the Allianz Retire+ brand attributes. Words such as ‘CERTAINTY’ were combined with face-to-camera imagery of the target audience adding warmth and approachable sophistication. The new brand was captured in a set of guidelines after which an awareness campaign was developed for the Australian market across print, digital, exhibition and social channels.
A bold typographical treatment was developed that focused on the Allianz Retire+ brand attributes. Words such as ‘CERTAINTY’ were combined with face-to-camera imagery of the target audience adding warmth and approachable sophistication. The new brand was captured in a set of guidelines after which an awareness campaign was developed for the Australian market across print, digital, exhibition and social channels.
