Lannock Strata Finance
Brand Identity & Awareness Campaign
Lannock, Australia’s leading strata finance lender, required a new brand identity that better reflected their positioning in the market as an innovator and forward-thinker.
Lannock, Australia’s leading strata finance lender, required a new brand identity that better reflected their positioning in the market as an innovator and forward-thinker.
The new brand identity was built around a simple and powerful ‘L’ symbol, simultaneously reflecting their name and a journey/pathway forward. A new photographic direction was introduced featuring engaging, full colour imagery of their target market enjoying apartment life, supported by a range of unique brand colours which added depth and distinctiveness to their market presence. The new brand was then brought to life across the full range of Lannock’s marketing channels, including the website, marketing materials, digital advertising, exhibition stands and promotional items.
The new brand identity was built around a simple and powerful ‘L’ symbol, simultaneously reflecting their name and a journey/pathway forward. A new photographic direction was introduced featuring engaging, full colour imagery of their target market enjoying apartment life, supported by a range of unique brand colours which added depth and distinctiveness to their market presence. The new brand was then brought to life across the full range of Lannock’s marketing channels, including the website, marketing materials, digital advertising, exhibition stands and promotional items.
