Franklin Templeton
Australian Fixed Income Campaign
For over 50 years, Franklin Templeton has been a leader and innovator in delivering fixed income solutions to investors around the globe. A creative campaign was required to drive engagement with clients and focus on Franklin Templeton’s fixed income capabilities.
For over 50 years, Franklin Templeton has been a leader and innovator in delivering fixed income solutions to investors around the globe. A creative campaign was required to drive engagement with clients and focus on Franklin Templeton’s fixed income capabilities.
The campaign concept encouraged clients to ‘lift’ their ‘fixed income game’ using the visual metaphor of a snowboarder launching into the air. Franklin Templeton’s updated brand visual style was applied using deep-etched imagery, bold gradients and an emphasis on clean white space. The campaign was rolled out to both print and digital applications including animated and social assets.
The campaign concept encouraged clients to ‘lift’ their ‘fixed income game’ using the visual metaphor of a snowboarder launching into the air. Franklin Templeton’s updated brand visual style was applied using deep-etched imagery, bold gradients and an emphasis on clean white space. The campaign was rolled out to both print and digital applications including animated and social assets.
