First Sentier Investors
'Curious Facts' Brand Campaign
After the sale of Colonial First State Global Asset Management to Japan’s Mitsubishi Bank and its renaming to 'First Sentier Investors’, an awareness campaign was required to launch the new brand globally. A core attribute across First Sentier Investors’ global asset teams was that they were ‘curious sceptics’ in search of the very best global investment opportunities.
After the sale of Colonial First State Global Asset Management to Japan’s Mitsubishi Bank and its renaming to 'First Sentier Investors’, an awareness campaign was required to launch the new brand globally. A core attribute across First Sentier Investors’ global asset teams was that they were ‘curious sceptics’ in search of the very best global investment opportunities.
This insight was harnessed to develop a campaign focused around ‘curious facts’ highlighting the opportunities First Sentier Investors’ global asset teams were able to uncover. Hand-drawn illustration coupled with simple vector icons brought the curious facts to life in a unique and engaging way. Extensive outdoor, print and digital exectutions were produced for the campaign featuring the numerous 'curious facts'.
This insight was harnessed to develop a campaign focused around ‘curious facts’ highlighting the opportunities First Sentier Investors’ global asset teams were able to uncover. Hand-drawn illustration coupled with simple vector icons brought the curious facts to life in a unique and engaging way. Extensive outdoor, print and digital exectutions were produced for the campaign featuring the numerous 'curious facts'.
