FSSA Investment Managers
Visual Identity & Guidelines
FSSA are a team of dedicated investment professionals based in Hong Kong, Singapore, Tokyo and Edinburgh managing US$38bn on behalf of clients globally. A need was identified to develop a refreshed visual identity that more accurately reflected the sophisticated, international business they had become.
FSSA are a team of dedicated investment professionals based in Hong Kong, Singapore, Tokyo and Edinburgh managing US$38bn on behalf of clients globally. A need was identified to develop a refreshed visual identity that more accurately reflected the sophisticated, international business they had become.
As the starting point of the visual identity refresh, the FSSA logo was refined to create a more cohesive brand mark. An extensive ‘Asia-focused’ image library was then developed that strongly featured the primary blue and red brand colours. The new look and feel was applied to all print and digital material across advertising, corporate brochureware, fund factsheets and the corporate website as well as a set of new brand guidelines.
As the starting point of the visual identity refresh, the FSSA logo was refined to create a more cohesive brand mark. An extensive ‘Asia-focused’ image library was then developed that strongly featured the primary blue and red brand colours. The new look and feel was applied to all print and digital material across advertising, corporate brochureware, fund factsheets and the corporate website as well as a set of new brand guidelines.
