FSSA Investment Managers
International Brand Campaign
FSSA are a specialist investment manager, with over US$38b funds under management. Due to low brand recognition in key markets they required a creative advertising campaign to help drive brand awareness internationally. FSSA’s point of difference is their ability to recognise investment potential using their unique perspective.
FSSA are a specialist investment manager, with over US$38b funds under management. Due to low brand recognition in key markets they required a creative advertising campaign to help drive brand awareness internationally. FSSA’s point of difference is their ability to recognise investment potential using their unique perspective.
This led to the campaign concept, ‘A different perspective’. The visuals feature simple objects casting shadows that communicate their future potential, reflecting FSSA’s point of difference. The campaign was rolled out in key global markets as an extensive digital campaign as well as print and outdoor executions most notably to Hong Kong’s Central Station and Tramways.
This led to the campaign concept, ‘A different perspective’. The visuals feature simple objects casting shadows that communicate their future potential, reflecting FSSA’s point of difference. The campaign was rolled out in key global markets as an extensive digital campaign as well as print and outdoor executions most notably to Hong Kong’s Central Station and Tramways.
