Perpetual Investments
Visual Identity & Brand Guidelines
During a review and overhaul of its global brand strategy, Perpetual identified the need for a new photography direction to be applied across the whole brand and its divisions.
During a review and overhaul of its global brand strategy, Perpetual identified the need for a new photography direction to be applied across the whole brand and its divisions.
A ‘macro nature’ photography style was developed featuring a strong use of Perpetual blue achieving an ownable, branded feel with an understated style. The ‘macro nature’ approach was then applied across the whole brand with each division focused on its own unique nature theme. The imagery work and accompanying brand visual style was then captured in an extensive set of brand guidelines detailing the application of the refreshed visual identity across all Perpetual communications across print and digital channels.
A ‘macro nature’ photography style was developed featuring a strong use of Perpetual blue achieving an ownable, branded feel with an understated style. The ‘macro nature’ approach was then applied across the whole brand with each division focused on its own unique nature theme. The imagery work and accompanying brand visual style was then captured in an extensive set of brand guidelines detailing the application of the refreshed visual identity across all Perpetual communications across print and digital channels.
